And finally, we have to give it up to artist Guy Ben Ner. Room 23. This quite remarkable four-minute short film, created in 48 hours as part of a contest in the Netherlands, imagines the lives of IKEA catalog models.Ī store full of drama. Watch to the end-slow-mo shots of cats in IKEA are surprisingly moving. IKEA itself can rival the cleverest parodists: in a 2010 experiment, the store released 100 cats into a UK store. If Ikea Made Instructions for Everything. A 2010 College Humor piece illustrates IKEA-style directions for creating a “HÖUSS,” “TRÜSST,” a “HÄDRÖNN CJÖLIDDER,” and more. “Fireflies” Parody in Ikea. And then there’s this, which a description would ruin, so… (MALM, remember, is an IKEA bedroom series.) Bonus: the Ikea Monkey sits in a corner of the website, with a speech bubble: “Feeling lonely? Click here now!” Hot Malm. The best way to describe Hot Malm is as an “ IKEA-themed porn parody site.” A pair of twin beds is captioned “Twin Blonde Malms,” a shot of a bed’s headboard reads “Hot Malm from Behind,” and “Check out the Pussy on this Hot Malm” refers to a cat on a bed. The IKEA Song. What happens when you write a song about wooing a lady in an IKEA store? This video from singer/songwriter Brad Go. Jacket is wool and said to be his favourite.” The monkey’s owners were fined for having a prohibited animal. On December 10, 2012, Canadian journalist Tom Podolec tweeted, “#IkeaMonkey is a Rhesus Macaque Monkey Approx. The people of the Internet jumped on board, creating an Ikea Monkey Twitter account, photoshopping the monkey into tons of photos, and tweeting with the hashtag #IkeaMonkey. The IKEA Monkey. Last year, a monkey wearing a coat was found wandering the aisles of an IKEA in Toronto. So could their sustainability efforts push the needle for others? Here, a collection of memes, homage websites, and fan-made videos that speak to how entrenched IKEA is in our lives. IKEA, what with its Swedish meatballs, is a part of the cultural conversation in a way few brands are.
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December 2022
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